My friend was recently hired at Abercrombie & Fitch, a chain that has gained a poor reputation over the years for producing clothes and advertisements that degrade women, for being racist, etc. This friend of mine informed me about "the look." Apparently, employees have to follow a series of restrictions in order to work at the store.
1) Employees are not allowed to wear black. My guess is because Abercrombie & Fitch has gained a reputation for being "preppy." If the employees were to wear black, the store might gain a reputation of being "gothic." Also, after investigating the store website, I realized that there are only a few articles of clothing sold at Abercrombie that are black, I've been in that store countless times and I never even noticed.
2) Female employees have restrictions to what kind of makeup they wear. I don't really understand this restriction and how it adds to "the look." I mean, I can understand that they are trying to eliminate girls from wearing way too much makeup and looking "gothic," but you're not allowed to wear eyeliner - somewhat of an essential for any female teenager/adult. I think this contradicts the store's image of having attractive girls working? Or, is the store trying to recreate a more natural looking image?
These were the only restrictions that my friend told me about. I guess it's just something that I never noticed about the store or its employees.
Yeah, at Hollister too. Like you have to wear brown or Hollister/AF slippers. They have all these rules and regulations so you can look like "someone who is an accurate representative of the brand" whatever that's supposed to mean. Who dictates "the look" anyway? I'll just pull on leggings and call them fashionable again cause the runway said so.
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